Inclusive Beauty is not a trend – it’s a revolution

Inclusive beauty is changing the game. Discover the best shades, brands, and real solutions for every skin tone – finally, beauty for all.

“Do you have anything that matches my skin tone?” Yeah, I’ve asked that too

Let me take you back to one of the most frustrating beauty moments of my life.

I was in a huge department store, surrounded by glowing posters and endless makeup counters.

But somehow, I still couldn’t find a foundation that matched my skin tone.

Too orange. Ashy. Too light. Too deep.

Honestly? It felt like the industry had decided people like me just… didn’t exist.

If you’ve ever felt invisible in the beauty aisle, you’re not alone.

But things are changing – and fast. Welcome to the world of inclusive beauty, where every skin tone finally gets the attention (and shades) it deserves.

What is inclusive beauty, really?

Inclusive beauty is about more than just offering a few extra foundation shades. It’s a movement.

A shift in mindset that says all skin tones – from the fairest to the deepest – deserve the same quality, range, and respect.

It’s about brands stepping up and saying: “You belong here. We see you. And we’ve got you.”

It includes:

• A wide shade range for foundations, concealers, powders, and even blushes
• Formulas that work for different undertones
• Representation in marketing—hello, real faces!
• Products that address unique skin needs, from melanin-rich skin to sensitive or acne-prone tones

Why inclusive beauty matters (it’s more than just makeup)

Beauty is personal. It’s emotional. And when you can’t find your shade, it’s not just an inconvenience – it can feel like rejection.

For years, the industry catered to a narrow standard of beauty.

But let’s be real: beauty never came in one tone.

And once brands started listening, consumers responded loud and clear.

In fact:

• Fenty Beauty launched with 40 shades in 2017 and sold out worldwide—proof that demand was always there
• Today, over 80% of consumers say inclusivity impacts their purchase decision
• Inclusive beauty brands are outperforming traditional lines by double-digit growth

It’s not a trend. It’s what the industry should’ve been doing all along.

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My journey to finding my perfect match

After years of “close-enough” shades and custom mixing in the bathroom mirror (girl, don’t even ask), I finally found products that matched my skin and my vibe.

Here’s what worked for me:

1. Fenty Beauty Pro Filt’r Foundation

Keyword: inclusive foundation shades

• My exact shade exists. Period.
• Matte finish, full coverage, and still feels breathable
• Plus, Rihanna made it cool to care

2. MAC Studio Fix Fluid

• Always a go-to for their range of undertones
• Works for oily skin (aka me, halfway through the game)

3. Danessa Myricks Beauty

• Black-owned, inclusive by design
• Creamy textures that melt into every shade
• Perfect for bold looks or natural glam

4. Maybelline Fit Me Matte + Poreless

• Affordable, reliable, and now comes in 40+ shades
• I love that drugstore brands are joining the movement too

Tips for finding your shade (without the guesswork)

If you’re still on the hunt for your perfect match, here’s what helped me finally stop guessing:

Know your undertone

Warm, cool, neutral – get this part wrong and even the right “shade” will look off.

Trick: Check your veins. Green = warm. Blue = cool. Can’t tell? You might be neutral.

Use brand shade finders

Fenty, NARS, and others have online tools that actually raditi. Don’t skip them.

Sample whenever you can

Try on your jawline (not your hand), and give it a full-day test. Lighting matters.

Ask the community

Instagram, Reddit, and TikTok beauty lovers will tell it like it is. Don’t be afraid to ask!

Inclusive Beauty isn’t just for women (let’s talk real)

Now listen, I may be a beauty lover, but I’m also a sports fan.

And let me tell you – guys are getting into skincare, tinted moisturizers, even under-eye concealer.

And guess what?

They also want shades that match.

Inclusive beauty includes everyone.

That’s why brands like Fluide, Humanrace, i Kosas are leading the charge with genderless packaging and shades that work across the board.

Because beauty isn’t about gender. It’s about feeling like yourself – on your best day, and even on your worst.

What brands are getting it right

Here’s a quick list of beauty brands that are truly inclusive, not just marketing it:

Brand	What They’re Known For
Fenty Beauty	Set the standard with 40+ foundation shades
UOMA Beauty	Made for melanin-rich skin tones
ILIA	Clean beauty that doesn’t forget darker skin
Rare Beauty	Embraces natural diversity in texture + tone
Beauty Bakerie	Deep shades and long-wear formulas
LYS Beauty	Black-owned, vegan, and full coverage for all

Why this matters more than ever

Representation in beauty is about more than makeup. It’s about saying:

“You matter. Your tone, your story, your shade – it’s all valid.”

When a kid sees their mom put on a foundation that matches her skin perfectly, they feel seen too.

When someone walks into work with the right blush for their deep skin tone and it pops just right, their confidence shines.

That’s what inclusive beauty is about. And honestly, it’s about time.

Find your shade. Find your power.

So, to every person who’s ever mixed two foundations in the palm of their hand…

To everyone who’s ever been told, “Sorry, we don’t carry your shade”…

To the ones who just want to feel seen when they walk down the beauty aisle—

Inclusive beauty is here now. And it’s here to stay.

It’s not about changing who you are. It’s about finally having products that meet you exactly where you are.

Let’s Talk Beauty!

What’s your go-to brand for your perfect match? Got a favorite product that deserves more love?

Drop a comment below – I want to hear your story.

And if you’ve ever felt unseen in the beauty space, share this article with someone who gets it. Let’s keep this conversation (and this movement) growing.

Beauty isn’t one-shade-fits-all. And honestly? It never was.